S1 · E01 13 min Your ChatGPT License Is Not a Strategy
Using AI gets you incremental growth. Building with AI gets you structural growth. Most teams are paying for the first one and expecting the second.
S1 · E02 28 min Nobody Should Be Charging You Extra for AEO
AEO isn't a new discipline. It's the bill coming due for a decade of lazy SEO. What a conversation with Romana Kuts made obvious.
S1 · E03 37 min There Are No Low-Level Tasks
A team of three opened $100M in channel pipeline. Brian Sowards on pointing AI at the expensive, high-judgment work that actually moves revenue, and why there are no low-level tasks.
S1 · E04 14 min Your Best Content Is Trapped in Your Sales Calls
Your competitors can run the same model and the same prompt. What they can't copy is what you feed it. Build one queryable source of truth (a Brand Brain) and the content takes care of itself.
S1 · E05 18 min TOFU, MOFU, and BOFU: The Content Funnel in the AI Era
TOFU, MOFU, and BOFU content, and why the old playbook for each is falling apart in the AI era. Why high-volume top of funnel stopped winning, why middle-of-funnel trust is undervalued, and how to feed the whole funnel from one connected source.