BARELY SHIPPING The podcast

Building lean GTM systems, in public.

Short, opinionated episodes on building AI-native go-to-market systems. No fluff, by policy. Frameworks, real numbers, and the parts that don't work yet.

S1 · E04 22 min
The Reader Just Wants the Damn Recipe
Why your fluffy B2B intro and the 1,500-word recipe blog are the same mistake. Directness isn't lazy. It's the most human thing you can do.
May 15, 2026