- How does pricing work?
- Every engagement starts with a $5,000 audit (credited to your first month), then runs on a monthly retainer: Core at $8,000 or Growth at $12,000. Multi-brand and agency programs are custom, from $15,000. All retainers have a 3-month minimum.
- What is a Brand Brain?
- A Brand Brain is a queryable knowledge base of everything unique to your company: your voice, ICP, positioning, proof points, and every asset you've published. Every piece of content is built from it, which is why the output sounds like you and gets cited.
- How many articles do I get?
- Core is typically 20 to 25 long-form articles a month and Growth is 40 to 50, but the number follows the strategy, not the other way around. The goal is authority and pipeline, not volume for its own sake.
- Do I have to do the audit?
- Yes. The audit is how the system gets built on real context instead of guesswork, and the fee is credited to your first month, so it's not an extra cost on top of the retainer.
- Is there a long-term contract?
- Retainers have a 3-month minimum so the system has time to compound. After that, it's an ongoing partnership for as long as it's working.