Barely Shipping, the writing

Building the factory in public.

Frameworks, real numbers, and the parts that don't work yet. No hustle-culture, no AI hype, no thought leadership with no actual thoughts.

All GTM FrameworkContent SystemsSales & OutboundMeasurementSEO OpsGrowthAEOAI ABMAgentic AIInboundConversionB2B MarketingThought LeadershipAI
Content Systems
Data-Driven Content Strategy: Let Your Sales Calls Write Your Blog
Stop guessing what prospects care about. Extract content from real buyer conversations and build a blog that speaks their language and converts.
Apr 2026
6 min
GTM Framework
Go-To-Market Strategy for Revenue-Driven Growth (Built for Skeleton Crews)
A practical go-to-market strategy guide for lean B2B SaaS teams: segmentation, pricing, one-channel focus, and the metrics that predict revenue before it shows up.
Apr 2026
7 min
Content Systems
How Often Should You Post on LinkedIn for B2B?
Post 3-5 times per week on LinkedIn. Consistency beats frequency for B2B. Here's how to build a posting schedule that compounds instead of burning out your team.
Apr 2026
5 min
Content Systems
How to Create SEO Content That Ships Pipeline, Not Just Blog Posts
Most SEO content gets zero traffic because teams treat it like regular content with keywords sprinkled on top. Here's the 8-step workflow that ranks.
Apr 2026
6 min
GTM Framework
Pipeline Generation: The Playbook for Teams That Can't Rely on Inbound Alone
Inbound stops being enough somewhere between PMF and scale. Here's how a skeleton crew builds systematic, multi-channel pipeline that compounds.
Apr 2026
9 min
Measurement
Rule of 40: What It Means and Why VCs Use It to Judge Your Business
The Rule of 40 explained for lean SaaS teams: how to calculate it, what your score actually means, and how to improve it without burning your business down.
Apr 2026
8 min
Content Systems
What Is a Brand Brain? The Foundation That Teaches AI to Sound Like You
A brand brain is the structured context that teaches AI to write like your company actually writes. Here's what goes in one and how to build it.
Apr 2026
6 min
Barely Shipping

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The newsletter version of all of this. Frameworks and real numbers, roughly weekly.