Writing · Category

AEO

Everything filed under AEO. ← All writing

All GTM FrameworkContent SystemsSales & OutboundMeasurementAI ABMSEO OpsAEOAgentic AIInboundB2B MarketingConversionGrowthThought LeadershipAI
AEO
GEO vs AEO: What's the Difference? (They're the Same Thing)
GEO and AEO describe the same practice: optimizing content for AI search engines. Stop debating acronyms and start optimizing. Here's what actually matters.
May 2026
5 min
AEO
How AI Search Engines Actually Work (And Why Your SEO Playbook Is Optimizing for the Wrong System)
AI search engines don't crawl and rank like Google. They retrieve and cite. Here's how retrieval-augmented generation actually works, and how to get cited.
May 2026
8 min
AEO
Zero-Click Search in 2026: What It Actually Means for B2B Content
Zero-click search isn't killing B2B content. It's moving the game from traffic to citations. Here's how to build content that wins when nobody clicks.
May 2026
6 min
AEO
AEO vs SEO: Why You Need Both (and How They Work Together)
AEO vs SEO isn't a choice. They're two parts of the same system. Here's how to layer answer engine optimization onto your existing SEO foundation.
May 2026
7 min
AEO
GEO vs AEO vs SEO: Cutting Through the Acronym Confusion
GEO, AEO, SEO. What each acronym actually means, which ones matter for B2B, and how to prioritize when you don't have time for another optimization framework.
May 2026
6 min
AEO
What Does AEO Stand For? A B2B Guide to Answer Engine Optimization
AEO stands for Answer Engine Optimization: structuring content so ChatGPT, Perplexity, and Claude cite you. Here's how it differs from SEO and where to start.
May 2026
10 min
AEO
What Is Answer Engine Optimization? A Plain Definition
Answer Engine Optimization is the practice of getting cited by AI search engines like ChatGPT and Perplexity. Here's how AEO works and how to start.
May 2026
5 min
AEO
How to Get Cited by ChatGPT, Perplexity, and Claude: A B2B Guide
A practitioner's guide to Answer Engine Optimization. Learn how to structure content so ChatGPT, Perplexity, and Claude cite your brand, not just rank it.
May 2026
9 min
AEO
How to Audit Your Content for AI Search Readiness (AEO Audit Framework)
A practical framework to audit your content library for AI citation. Score every piece, find quick wins, and fix what AI search engines actually reward.
Apr 2026
7 min
AEO
How to Create AEO Content That Gets Cited by AI Platforms
A practitioner's guide to writing content ChatGPT, Claude, and Perplexity actually cite, built for skeleton-crew operators who don't have time to rebuild everything.
Apr 2026
7 min
AEO
Conversational Keyword Research: How to Find the Questions People Actually Ask AI
Traditional keyword research finds typed fragments. Conversational research finds the full questions people ask ChatGPT, Claude, and Perplexity. Here's the 5-step process.
Apr 2026
6 min
AEO
How to Track Whether AI Search Engines Are Citing You
AI engines cite your work in answers Search Console can't see. Here's a practical system for tracking AEO visibility across ChatGPT, Perplexity, and Claude.
Apr 2026
7 min
AEO
Schema Markup for AEO: The Structured Data That Gets You Cited by AI
AI engines parse structured data differently than Google. Here's the schema markup that actually increases your citation rates in ChatGPT and Perplexity.
Apr 2026
9 min
AEO
Answer-First Writing: How to Structure Content AI Engines Actually Cite
Answer-first writing puts your complete answer in the opening paragraph so AI engines can cite it. Here's the structure, formatting, and audit that gets you mentioned.
Apr 2026
7 min
AEO
B2B Brand Awareness in the AI Era: Why Machines Now Decide If You're in the Consideration Set
AI engines recommend companies based on brand signals across the web. Here's how to build B2B brand awareness as infrastructure, not vanity metrics.
Apr 2026
8 min
AEO
Featured Snippets in 2026: Do They Still Matter When AI Answers the Question?
Featured snippets used to be position zero gold. Now AI answers before users reach Google. Here's what still works and what to build instead.
Apr 2026
7 min
AEO
Is AEO Replacing SEO? No. It's Expanding It.
AEO isn't killing SEO. It's a parallel channel for the same buyers. Here's where each one wins and how to build content that performs in both.
Apr 2026
4 min
AEO
Why YouTube Videos Get Cited in AI Search More Than Your Blog Posts
A 847-view YouTube video beat a 12,000-visit blog post for AI search citations. Here's why video dominates AEO and how to optimize for it.
Apr 2026
6 min
AEO
How To Do Answer Engine Optimization (AEO) for B2B SaaS Teams
Your organic traffic can hold steady while pipeline dries up. Here's how to get cited by ChatGPT, Perplexity, and AI Overviews — and why citations beat clicks.
Apr 2026
7 min
AEO
How to Track AEO Visibility and AI Mentions
A practitioner's system for measuring AEO performance. Track citations across ChatGPT, Claude, and Perplexity with manual audits and free tools, no expensive software required.
Apr 2026
6 min
Barely Shipping

Get the next one in your inbox.

The newsletter version of all of this. Frameworks and real numbers, roughly weekly.