Quality Audit Checklist

Time: 1 hour per output type (one focused day for 6–8 types)

Setup

• All output types listed (start with: blog posts, outbound emails, inbound responses, one-pagers; add case studies, LinkedIn posts, newsletter drafts, landing pages, meeting prep briefs as needed)
• Quality owner identified for each output type (the person with the sharpest editorial sense for that specific format)
• Any output types without a clear quality standard flagged as “needs definition before automation”

Example Selection

• One “good” example selected per output type (the one the quality owner would point to and say “aim for this”)
• If no good example exists for a type, flagged as “produce a quality benchmark first”

Annotation

• Each example annotated: what makes the opening effective?
• Each example annotated: what’s the structural approach and why?
• Each example annotated: what’s the tone, and where’s the line between confident and generic?
• Each example annotated: what specific details make it feel human?
• Each example annotated: what’s the most common failure mode for this output type?

Template Assembly

• Quality template created per output type with: the full example, inline annotations, 3–5 anti-patterns, and a 5–7 item review checklist
• Review checklist includes: matches brand voice? Claims backed by evidence? Sounds like a person? Comfortable if a prospect reads it? Contains at least one detail only we could provide?

Brand Brain Load

• All quality templates stored in Brand Brain, tagged by output type
• Quarterly review reminder set to revisit and update templates with better examples and new anti-patterns