A free website copy generator for founders and marketers. Describe your product, audience, and the page you need (you can attach notes or current copy), and it drafts clear website copy: a hero with headline, subhead, and call to action, several benefit sections, a social-proof section, and a closing call to action. Outcome-led, specific, and free with no signup.
How to use it
- Describe your product, who it is for, and the page you need. Attach notes or current copy for a sharper draft.
- Press Generate and your website copy streams in, section by section.
- Click Copy and drop it into your site, then edit to fit your voice.
- Reply in the chat to refine: a punchier hero, more proof, or a different audience.
Example output
Real results from this tool, so you can see what you get before you type anything.
SaaS homepage hero
You typeIncident management software that reduces alert noise for engineering teams. Free trial, no credit card.
You getOPTION 1: Outcome led
Headline: Stop getting paged for things that could have waited
Subhead: We group duplicate alerts and route low-signal ones out of your on-call rotation, so the pages that reach your phone are the ones that matter.
CTA: Start free trial (no card)
Secondary: See how deduplication works
OPTION 2: Problem led
Headline: Your team gets 40 alerts a week. Maybe 6 need a human.
Subhead: Alert deduplication that sits on top of your existing monitoring. Two-week rollout, no rules to rewrite.
CTA: Start free trial
Secondary: Read a customer story
OPTION 3: Direct and plain
Headline: Fewer pages. Same coverage.
Subhead: Incident management for engineering teams who are tired of ignoring their own alerts.
CTA: Try it free for 14 days
Service business about page
You typeFreelance brand designer for DTC founders. 40+ launches, 3 clients acquired. Want the page to build trust and get inquiries.
You getHeadline: I design brands for founders who cannot afford to look small
Opening: Most early-stage DTC brands look early-stage. The logo is fine, the packaging is fine, and the whole thing quietly signals that this is somebody's side project. That perception costs shelf placement, press, and the benefit of the doubt from first-time buyers.
What I do: Brand identity and packaging design for consumer products, from positioning through print-ready files. I have launched 40+ brands. Three have been acquired.
How it works: We start with what the product actually is and who it is competing against on a shelf, not with a moodboard. Most projects run six to eight weeks.
Who this is for: Founders at or near launch who need the brand to carry more weight than the budget suggests.
Who it is not for: Anyone needing a logo by Friday, or a rebrand by committee.
CTA: Tell me about your product
The headline problem
Most homepage headlines describe the company. "An all-in-one platform for modern teams" tells a visitor what category you are in, which they can usually infer, and nothing about whether you solve their problem.
The fix is to write the headline about the visitor's situation after using you. "Stop getting paged for things that could have waited" works because the reader recognizes themselves in it before they know anything about the product.
A useful test: cover your logo and read the headline. If it could sit on a competitor's site unchanged, it is not doing work. This is the same test that applies to value propositions, and it fails at roughly the same rate.
Use their words, not yours
The language that converts is almost never the language written in a marketing meeting. It comes from customers: support tickets, sales call recordings, review sites, and the exact phrases people use when describing the problem to a peer.
Internal vocabulary drifts away from customer vocabulary quickly. Teams start saying "observability posture" while customers say "we get woken up too much." Copy written in the internal dialect reads as corporate to the only people whose opinion matters.
This is also why swipe files and competitor copy are risky sources. Borrowing a competitor's phrasing means inheriting their positioning, and often their distance from the customer as well.
Structure and the one-action rule
One primary action per page. Pages offering a demo, a trial, a newsletter, and a whitepaper convert worse than pages offering one thing, because every additional choice adds friction to the decision.
Front-load the value. Most visitors read the headline, glance at the subhead, and leave. Structure accordingly: the offer at the top, evidence in the middle, detail below for the minority who scroll.
Handle the objection on the page. Whatever stops people from acting (price, setup time, commitment, switching cost) should be addressed in the copy rather than left for them to resolve alone. "No credit card" and "two-week rollout" remove specific hesitations.
Say who it is not for. Counterintuitively this increases conversion among the right people, because a page that excludes someone reads as confident rather than desperate.
Using this generator well
Tell it the page type (homepage, about, pricing, landing page), because the job differs. A homepage orients, a landing page converts one specific intent, an about page builds trust. Copy that ignores the distinction underperforms on all three.
Give it real customer language if you have any: an actual quote, a support ticket, or how a customer described the problem on a call. That single input changes the output more than any other.
Also give it the objection you lose to most and your one real proof point. Then check the result against the logo test above. If you need the surrounding pieces, the value proposition generator handles the core claim and the landing page guide covers layout and testing.
FAQ
What makes good website copy?
It leads with what the visitor gets rather than what the company is, uses the customer's own vocabulary, addresses the objection that stops action, and offers one clear next step. The test: if your headline would work on a competitor's site, it is not specific enough.
How long should homepage copy be?
The hero should communicate the offer in a headline and one or two subhead lines. Below that, length depends on price and complexity: a $20/month tool needs less than a $50k service. Most visitors read the top and leave, so front-load accordingly.
Should a page have more than one call to action?
One primary action, optionally one lower-commitment secondary. Pages offering a demo, a trial, a newsletter, and a download convert worse than pages offering one thing, because each additional choice adds friction to the decision.
Where do I find the customer language to use in copy?
Support tickets, sales call recordings, review sites, and the phrases customers use when describing the problem to a peer. Internal vocabulary drifts from customer vocabulary fast, and copy written in the internal dialect reads as corporate to buyers.
Is this website copy generator free?
Yes, it is free and needs no signup.
What kind of copy does it write?
By default a homepage or landing page: a hero with headline, subhead, and call to action, a few benefit sections, a social-proof section, and a closing call to action. Ask for an about page or another page if you need it.
Will it sound generic?
It is prompted to lead with your outcome and avoid filler words like innovative, seamless, and solutions. Give it real specifics and edit the draft to match your voice.
Can it use our current copy?
Yes. Attach your notes or existing page as a PDF or document and the draft will build on what you already have.
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