Most marketing teams don't have a spending problem. They have a visibility problem.

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The average B2B team uses between 8 and 12 SaaS tools across content, CRM, analytics, SEO, email, and sales. Each one made sense when it was purchased. Each one solves a real problem. But nobody ever steps back and looks at what the full stack costs, where features overlap, and how much time the team wastes switching between platforms that don't share data.

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That's what this SaaS pricing calculator is designed to fix.

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How the calculator works

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Enter each tool your team pays for, select its category, and add the monthly cost. The calculator does three things with that information.

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First, it identifies which tools are infrastructure you should keep. Your CRM, your analytics platform, your project management tools — these hold your data and run your operations. You don't replace them. You make them smarter by connecting them into a single system where data flows automatically instead of being manually exported, reformatted, and uploaded into the next tool in the chain.

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Second, it flags tools where AI handles the job natively. Content generation, SEO auditing, social post creation, design assets — these categories have been fundamentally changed by AI. If you're still paying $200 a month for a standalone content tool or $150 for a basic SEO auditor, you may be paying for something that a well-configured AI system can do as part of a larger workflow, not as an isolated subscription.

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Third, it shows you where a custom agent could replace a paid tool entirely. Email sequence builders, ad copy generators, competitive monitoring dashboards — these are automatable workflows that your team could build and own without code, without engineers, and without another monthly subscription.

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Why most SaaS pricing calculators get it wrong

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Most calculators compare your current stack to one alternative and tell you to switch everything. That's not realistic. Nobody rips out Salesforce because a calculator told them to.

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This tool takes a different approach.

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It respects your existing infrastructure and shows you what to keep, what to cut, and what to automate. The goal isn't fewer tools for the sake of fewer tools. It's a connected system where every tool your team uses shares the same data, the same brand context, and the same intelligence layer.

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The hidden cost nobody calculates

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The subscription fees are the number you see on the invoice. The number you don't see is the cost of disconnection.

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Every time a team member exports data from one tool, reformats it, and imports it into another, that's lost time. Every time two tools have overlapping features and the team isn't sure which one to use for what, that's lost clarity. Every time a piece of content gets created in one platform but the performance data lives in another and the CRM doesn't know it exists, that's a lost opportunity to connect content to pipeline.

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These costs don't show up on any invoice, but they compound every month. A team of five people losing three hours a week each to tool switching and data wrangling is 780 hours a year. At an average loaded cost of $50 an hour, that's $39,000 in invisible waste.

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What to do with your results

After you run the calculator, you'll see your tools sorted into three buckets with specific recommendations for each one. If you want to go deeper, you can request a full waste audit that breaks down your overlap, estimates your switching costs, and shows you exactly how to connect your stack into one system.

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This isn't about replacing everything with a single tool. It's about making the tools you already pay for actually work together.

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Who this calculator is for

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This SaaS pricing calculator is built for marketing leaders, ops managers, and founders at companies with 5 to 200 employees who know their stack has grown organically and suspect they're overpaying for tools that duplicate each other's work.

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If you've ever looked at your monthly SaaS spend and thought "there has to be a better way to do this," this is where you start.

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