A free CAC calculator for founders and growth teams. Enter your total sales and marketing spend over a period and the number of new customers you acquired, and it returns your customer acquisition cost. Runs in your browser, with no signup.
How to use it
- Enter your total sales and marketing spend for the period.
- Enter the number of new customers you acquired in that period.
- Read your CAC instantly.
FAQ
How do you calculate CAC?
Divide your total sales and marketing spend over a period by the number of new customers acquired in that same period.
What should I include in spend?
Include the fully loaded cost of acquiring customers: ad spend, salaries for sales and marketing, tools, and agency fees, over the same period you count new customers.
Is this CAC calculator free?
Yes, it is free, needs no signup, and runs entirely in your browser.
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