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Darrell Steward
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Darrell Steward
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Dianne Russell
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Marvin McKinney
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Dianne Russell
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Dianne Russell
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Marvin McKinney
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Dianne Russell
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Warm Introductions: The Highest-Converting Channel Nobody Systematizes

Learn how to systematize warm introductions for B2B sales. Convert 3-5x better than cold outreach with proven frameworks and scripts for skeleton crews.

Product Training For Sales: How To Teach Reps What They Need Without Overwhelming Them

Learn how to train sales reps on product knowledge without overwhelming them. Customer-focused framework that turns features into outcomes and drives real sales results.

Strategic Planning For Saas: The Annual Planning Process For Teams Under 20

Build annual strategic plans that actually work for small SaaS teams. 90-day framework, resource allocation, and execution connection. No enterprise bloat.

The Board Deck: How To Present Marketing Results To People Who Don'T Speak Marketing

Learn to present marketing results in board meetings. Four-slide template that connects marketing activities to business outcomes board members care about.

Marketing Okrs: How To Set Goals That Connect Activity To Revenue

Set marketing OKRs that drive revenue, not vanity metrics. Examples and frameworks for small B2B teams to connect daily work to pipeline results.

Saas Gross Margins: What Good Looks Like And Why It Matters For Positioning

Learn what good SaaS gross margins look like by stage and how margin health shapes your competitive positioning strategy.

Revenue Per Employee: The Efficiency Metric That Defines Ai-Native Companies

Revenue per employee benchmarks for B2B SaaS companies. Why AI-native teams hit $500K+ per person while traditional SaaS averages $180K.

Buyer Enablement: Stop Selling And Start Helping Them Buy

Buyer enablement helps prospects navigate their purchasing process instead of pushing them through yours. Here's how to build systems that help buyers buy.

The Decision-Making Unit: How To Map Who Actually Signs The Check

Learn how to map B2B decision-making units (DMU) to identify all stakeholders who influence purchase decisions. Framework for skeleton-crew sales teams.

Internal Communications For Gtm Teams: How To Stop Saying The Same Thing Five Different Ways

Stop GTM message confusion with a systematic internal communications framework. Align sales, marketing, and CS messaging for faster deals.

Pipes Before Chocolate

Most marketing teams adopted AI. More than half aren't getting the results they expected. Pipes Before the Chocolate is the playbook for skeleton-crew marketers who need to do the work of a 15-person department with one or two people and a Claude subscription.

No theory, no tool comparisons, no prompting guides.

Just the actual systems one practitioner built to turn single inputs into compounding outputs across content, sales, ABM, and every other GTM function. Every system described has been built. Every number cited is real. Where something didn't work, you'll hear about that too.

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