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Darrell Steward
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E-E-A-T for AI Search - Why Expertise Signals Matter More Than Ever

Learn how Google's E-E-A-T framework applies to AI search engines and why expertise signals are critical for getting cited by ChatGPT, Perplexity, and Claude.

YouTube and AEO - Why Video Is the #1 Source for AI Search Citations

YouTube AEO optimization guide revealing why video content dominates AI search citations with actionable B2B strategies.

Schema Markup for AEO - The Structured Data That Gets You Cited by AI

Learn how to implement schema markup specifically for AEO success. Get the JSON-LD code, FAQ structures, and testing methods that increase AI citations for B2B content.

Zero-Click Search in 2026 and What It Means for B2B Content Strategy

Zero-click search is reshaping B2B marketing in 2026. Learn how skeleton-crew teams can adapt content strategy for AI-powered search engines without rebuilding from scratch. Practical frameworks included.

How to Get Cited by ChatGPT, Perplexity, and Claude

Learn how to optimize B2B content for AI search citations. Get your content referenced by ChatGPT, Perplexity, and Claude with proven AEO strategies.

Answer-First Writing for AI Citations

Learn answer-first writing techniques to structure B2B content for AI citations. Proven formatting methods that increase visibility in AI search engines.

How AI Search Engines Actually Work

How AI Search Engines Work: Technical Guide for B2B Marketers | Understand how ChatGPT, Perplexity, and Claude decide what to cite. Technical breakdown of AI search mechanics for B2B content optimization.

What Does AEO Stand For? The Complete Guide to Answer Engine Optimization for B2B

What Does AEO Stand For? Complete Answer Engine Optimization Guide 2024

How to Do ABM With AI - A Quick-Start Guide

Learn how to do ABM with AI in 3 steps. Build account intelligence, create personalized content, and track engagement. A practical guide for skeleton crews.

ABM Personalization at Scale for Skeleton Crews

Scale account based content marketing with AI workflows that turn account research into personalized landing pages, emails, and sales materials automatically. Built for skeleton crews.

Pipes Before Chocolate

Most marketing teams adopted AI. More than half aren't getting the results they expected. Pipes Before the Chocolate is the playbook for skeleton-crew marketers who need to do the work of a 15-person department with one or two people and a Claude subscription.

No theory, no tool comparisons, no prompting guides.

Just the actual systems one practitioner built to turn single inputs into compounding outputs across content, sales, ABM, and every other GTM function. Every system described has been built. Every number cited is real. Where something didn't work, you'll hear about that too.

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