The 12th Best GTM AI
Blog on the Planet
What they're saying about us
This podcast is a game-changer! The episodes are packed with actionable insights, and the hosts really know how to keep you engaged. I feel like I’m constantly learning something new.
We’ve been recommending Transistor to everyone we know who’s interested in starting a podcast.
I’ve learned so much from this podcast! Whether it’s business, personal growth, or just having fun, every episode feels like time well spent. The perfect blend of entertainment and knowledge. The hosts make complex topics easy.
I’ve been listening since day one, and it just keeps getting better! The production quality is top-notch, and I always walk away with fresh perspectives.
This podcast has transformed my mornings. The hosts dive deep into topics I care about and offer insights I can apply in my life right away. Highly recommend!
After testing out 20+ podcast hosting platforms and working with numerous clients setting up their hosting, Transistor.FM is the one I always recommend because of its unique features, accessibility and user interface.
After testing out 20+ podcast hosting platforms and working with numerous clients setting up their hosting, Transistor.FM is the one I always recommend because of its unique features, accessibility and user interface.
When people ask me which podcast host I recommend, I say: 'Transistor is 100% the way to go.
I’ve been listening since day one, and it just keeps getting better! The production quality is top-notch, and I always walk away with fresh perspectives.
What Is Pipeline Coverage Ratio and Why Does It Matter?
Pipeline coverage ratio measures if you have enough pipeline to hit revenue goals. Learn the formula, benchmarks, and why it beats vanity metrics.
What Is a Content Marketing Measurement Framework?
Learn what a content marketing measurement framework is and how to build one that connects your content to pipeline without enterprise tools. Complete guide for skeleton crews.
How to Calculate Marketing Automation ROI The 3-Layer Framework That Actually Works
Calculate true marketing automation ROI beyond cost-per-lead. Measure direct savings, revenue attribution, and compound system effects with proven formulas.
Marketing KPIs for 2026 - What Actually Matters Now
Stop tracking vanity metrics. These 7 marketing KPIs actually drive pipeline for skeleton-crew teams in 2026. Includes dashboard transition guide.
Customer Language Adoption
Customer language adoption tracks how consistently your marketing uses buyers' exact words and phrases. Build systematic workflows to capture, organize, and deploy customer language across all channels for measurable impact on pipeline.
System Efficiency - How to Measure Whether Your Workflows Actually Compound
Stop measuring tasks. Start measuring systems. Learn the 4 metrics that reveal whether your marketing workflows actually compound value over time.
Deal Influence
Learn to track which content actually influences deals and drives revenue. Build a simple attribution system that shows content impact on closed deals, not just traffic.
Content Utilization Rate - The Marketing Metric Your Sales Team Actually Cares About
Content utilization rate reveals which assets drive deals vs. vanity metrics. Learn to calculate, track, and improve this critical SLG measurement.
Pipeline Over Pageviews - The Metric That Changes Everything
Stop chasing empty traffic metrics and start measuring what actually drives revenue - pipeline, engagement depth, and deal influence. Transform your marketing measurement framework from vanity metrics to pipeline impact with proven methodologies that skeleton crew teams can implement immediately.
The Marketing Dashboard That Measures Systems Not Vanity Metrics
Build a marketing analytics dashboard that tracks pipeline impact, system efficiency, and real growth metrics instead of pageviews and social shares.
Pipes Before Chocolate
Most marketing teams adopted AI. More than half aren't getting the results they expected. Pipes Before the Chocolate is the playbook for skeleton-crew marketers who need to do the work of a 15-person department with one or two people and a Claude subscription.
No theory, no tool comparisons, no prompting guides.
Just the actual systems one practitioner built to turn single inputs into compounding outputs across content, sales, ABM, and every other GTM function. Every system described has been built. Every number cited is real. Where something didn't work, you'll hear about that too.
