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Startup Brand Strategy - How to Build a Brand When You're Building Everything Else
Startup Brand Strategy: Build Your Brand While Building Everything Else
What Is a Content Engineer and Why Does Every Marketing Team Need One?
Content Engineers build systems that produce content at scale. Learn why B2B marketing teams are hiring this hybrid role instead of more writers.
How to Do a Marketing Competitive Analysis (The SLG Way)
Build a systematic marketing competitive analysis process that produces actionable intelligence, not static reports. Includes AI workflows and automation.
B2B Buyer Persona Template Built From Sales Calls Not Brainstorms
Skip the conference room guesswork. Build buyer personas from actual sales call data with this practical B2B template and systematic extraction process.
Net Revenue Retention and Why It Matters More Than New Logo Growth
Net revenue retention measures how much revenue you generate from existing customers over time. Learn why NRR matters more than new logo growth for sustainable SaaS success.
How to Write a Case Study That Sales Teams Actually Use
How to Write a Case Study That Sales Teams Actually Use - Templates, questions, and examples that turn customer stories into sales ammunition for B2B teams.
How to Build a Content Calendar That Doesn't Fall Apart by Week Three
Build a content calendar system that adapts to reality, not spreadsheet perfection. Proven framework for skeleton-crew marketing teams at B2B SaaS companies.
The Content Engineer Is Rebuilding B2B Marketing Operations
Learn how the content engineer role is revolutionizing B2B marketing by combining content strategy with technical systems. Discover why this hybrid position delivers 4x more output than traditional teams.
How to Write a Case Study That Actually Converts Prospects
Learn the framework for writing B2B case studies that drive actual conversions. Includes templates, interview questions, and distribution strategies.
ChatGPT Prompts for B2B Copywriting That Actually Convert
Get tested ChatGPT prompts for B2B emails, landing pages, and sales collateral that actually drive conversions, not just content.
Pipes Before Chocolate
Most marketing teams adopted AI. More than half aren't getting the results they expected. Pipes Before the Chocolate is the playbook for skeleton-crew marketers who need to do the work of a 15-person department with one or two people and a Claude subscription.
No theory, no tool comparisons, no prompting guides.
Just the actual systems one practitioner built to turn single inputs into compounding outputs across content, sales, ABM, and every other GTM function. Every system described has been built. Every number cited is real. Where something didn't work, you'll hear about that too.
