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After testing out 20+ podcast hosting platforms and working with numerous clients setting up their hosting, Transistor.FM is the one I always recommend because of its unique features, accessibility and user interface.
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Linkedin Marketing Strategy For B2B: The System That Turns Posts Into Pipeline
Build a LinkedIn marketing strategy that generates B2B pipeline, not just engagement. Complete system for skeleton crews to turn posts into meetings.
Customer Journey Sales Funnel - How to Connect Marketing to Revenue
Customer Journey Sales Funnel: Connect Marketing to Revenue (58 chars) | Map your customer journey to sales outcomes that prove ROI. Framework for B2B teams to connect marketing activities to actual revenue. (156 chars)
What Is Marketing Attribution and Why Most B2B Teams Get It Wrong
Learn marketing attribution B2B teams actually need. Skip expensive enterprise tools and implement attribution that proves marketing impact in 30 days.
Customer Retention Metrics for B2B SaaS Teams
Learn which customer retention metrics actually matter for B2B SaaS teams. Skip the vanity metrics and focus on data that drives decisions.
Customer Acquisition Examples for B2B SaaS Companies That Actually Work
Real customer acquisition examples from B2B SaaS companies that grew without massive budgets. Specific tactics you can implement with a skeleton crew.
Competitive Analysis Matrix - How to Position Against Bigger Competitors
Learn how to build a competitive analysis matrix that reveals positioning opportunities bigger competitors missed. Frameworks for skeleton-crew operators competing against enterprise solutions.
Digital Marketing ROI Calculator for B2B SaaS Teams
Learn how to calculate and track digital marketing ROI that actually connects to revenue. Includes free calculator template for B2B SaaS teams.
Marketing Influenced Pipeline and How It Gets You Promoted
Marketing influenced pipeline tracking reveals your real revenue impact beyond last-touch attribution. Here's how to measure, report, and get promoted with this metric.
Customer Journey B2B Mapping - The Real Path Not the Imagined One
Map the real B2B customer journey, not the imagined funnel. Framework for skeleton crews to track actual buyer behavior and optimize for revenue impact.
Sales Revenue Formula for AI-Driven Teams
Learn the modern sales revenue formula for B2B SaaS teams using AI systems. Includes calculation steps and optimization strategies for skeleton crews.
Pipes Before Chocolate
Most marketing teams adopted AI. More than half aren't getting the results they expected. Pipes Before the Chocolate is the playbook for skeleton-crew marketers who need to do the work of a 15-person department with one or two people and a Claude subscription.
No theory, no tool comparisons, no prompting guides.
Just the actual systems one practitioner built to turn single inputs into compounding outputs across content, sales, ABM, and every other GTM function. Every system described has been built. Every number cited is real. Where something didn't work, you'll hear about that too.
