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Utm Tracking: The Naming Convention That Stops Attribution Arguments
UTM tracking prevents attribution arguments with consistent naming conventions. Here's the framework that scales with skeleton-crew B2B teams.
The Monthly Marketing Report That Executives Actually Read
Marketing report template that executives actually read. Focus on pipeline, not pageviews. Built for skeleton-crew SaaS teams.
Proof Of Concept In Saas Sales: When To Offer One And How To Run It
Learn when to offer a proof of concept in SaaS sales and how to structure POCs that actually close deals. Qualification criteria included.
How To Build A Messaging Framework Your Whole Team Can Use
Build a messaging framework your whole team will actually use. Practical guide for B2B SaaS teams who need consistency without brand agencies or endless strategy sessions.
Website Speed Optimization: The Seo Fix That Improves Everything Else Too
Website speed optimization improves SEO, conversions, and user experience. The complete guide to Core Web Vitals and page speed fixes for B2B SaaS teams.
Nps Surveys In Saas: What To Ask, When To Ask, And What To Do With The Score
Learn what questions to ask in your NPS survey, when to send them, and how to turn responses into actionable customer intelligence for your SaaS.
How To Write A Positioning Statement That Doesn'T Sound Like Everyone Else
Learn how to write a positioning statement that actually differentiates your B2B SaaS. Customer-driven framework with real examples that convert.
Sales Proposals That Close: What Winning Proposals Have That Losing Ones Don'T
Learn what separates winning sales proposals from losing ones. Framework for B2B SaaS teams to write proposals that close deals consistently.
Unique Selling Proposition For Saas: Finding What Makes You Actually Different
Learn how to find your SaaS unique selling proposition beyond generic features. Real USP examples and frameworks from customer conversations that actually differentiate.
Saas Go-To-Market Plan: The One-Page Version For Pre-Revenue Teams
Build a SaaS go-to-market plan that works for pre-revenue teams. One-page framework, week-by-week implementation guide, real metrics that matter.
Pipes Before Chocolate
Most marketing teams adopted AI. More than half aren't getting the results they expected. Pipes Before the Chocolate is the playbook for skeleton-crew marketers who need to do the work of a 15-person department with one or two people and a Claude subscription.
No theory, no tool comparisons, no prompting guides.
Just the actual systems one practitioner built to turn single inputs into compounding outputs across content, sales, ABM, and every other GTM function. Every system described has been built. Every number cited is real. Where something didn't work, you'll hear about that too.